05.02.2011 | Ottawa Signage and Graphics

The Impact of Storefront Window Graphics

Has a new client ever told you they drove by your location multiple times before seeing your sign?

That they had a “hard time finding you“?

Often times business owners put a great deal of focus on the interior of their location.  Fancy renovations, digital displays, lots of inventory…  The one thing that has a real tendency to get lost in the mix, is the effectiveness of their signage and window graphics.  How does this happen? When a new business is opening a lot of attention goes into the renovation of the interior of the location, and the signage can often be an afterthought.  The interior of the location is almost all ready to go.. and now it’s time to “get a sign up” before the business opens.

In most cases it doesn’t matter how nice the interior of your location is, the strength of your product or the quality of your people.  If new clients aren’t walking in your location because you have poor visibility, then you are loosing a lot of opportunities.

If clients that are actively looking for your location for an appointment are driving by without seeing you.. imagine those people that aren’t currently your clients.  They are going to drive right by your location multiple times without ever noticing it.

Seriously consider effective signage and window graphics for your storefront.  In most cases an investment of $2,500 – $3,500 can yield a significant increase in walk-in traffic and improved visibility.

These are a few examples of businesses that have benefited from the services of K6 Media.